Timberland: Commerce and Justice
Timberland: Commerce and Justice Introduction As the CEO of Timberland, Jeffrey Swartz grew its revenue from $156 million in 1989 to $1.2 billion in 2002. Throughout these years, his leadership and vision were more focused on social issues happening around the globe rather than on his competitors or profits made. He focused to see the manufacturer and retailer of outdoor wear become an active participant in social justice and creating an innovative business model to address those challenges. Upon meeting Khazei, co-founder of a nonprofit called “City Year” which received hundreds of boots from Timberland, Swartz, and Khazei created an alliance, and later on Timberland developed their own company-based community service called “Path to ServiceTM” to grasp the commercial with the social value. Through this initiative, employees were allocated up to 32 hours per year of paid leave for volunteer service. During Swartz's tenure, Timberland established good relationships w...